Determinants for sustainable green product consumption: A glimpse from Peninsular Malaysia

The increase of economic growth changes the lifestyle and consumption patterns. It may also have excessive impact on environmental. One solution that can be offered is development environmental-friendly production systems. In this study, perception will used as initial hypotheses values are driving for sustainable green product consumption. Consumption value money, social value, conditional epistemic value. Environmental attitude which an independent variable made only first-order construct. data collection method in study to use a structured questionnaire. To test Structural Equation Modeling (SEM) with SmartPLS 3.3.2 was used. results shows environmental affect level values. More importantly, not directly affected by does mediate effect attitudes Implication research discussed.